Cub Cadet Custom Illustration 'Cubby + Rover'

I was commissioned to design a pair of original, family-friendly mascots for the largest Cub Cadet dealer in the United States. The goal was to create a memorable and approachable brand characters that would resonate with both rural and suburban audiences — especially families.

Meet Cubby, the cheerful yellow riding lawn mower with big personality, and Rover, his loyal Golden Retriever sidekick wearing a patriotic bandana. Together, they represent reliability, friendliness, and American outdoor pride — values central to the Cub Cadet brand.

Design highlights:

Expressive Faces: Both characters were carefully designed with large, emotive eyes and friendly smiles to foster instant connection.

Clean, Bold Lines: Optimized for use across multiple mediums, large and small.

Brand Alignment: Cubby features the signature Cub Cadet yellow and black palette, while Rover’s bandana nods to American heritage — subtly reinforcing brand identity and national pride.

This playful duo adds heart, warmth, and storytelling potential to the brand’s visual presence, opening up new opportunities for marketing, customer engagement, and educational content.