Giggle Boys Logo Design + Brand Identity

Giggle Boys Comedy is a London, Ontario-based production company with a sharp wit, a love of laughs, and a big personality — and they needed a brand identity to match. The creative direction? Playful, punchy, and inspired by vintage character illustrations from the golden age of comedy and cartoons.

I developed a custom logo that captures the offbeat energy of the brand, blending bold typography with a hand-drawn character illustration that gives the identity its unmistakable charm. From merch to motion, the brand system is designed to be flexible, fun, and full of personality — much like the content Giggle Boys creates.

The result is a visual identity that feels nostalgic but fresh, setting the tone for a production company that doesn’t take itself too seriously — but takes comedy very seriously.